Say E Say S (as the French have it)

Well today is the 40th birthday of CICS (pronounced Kicks in the UK) the IBM product that I worked on for over 23 years. There've been photos of some of the old CICS teams posted around work, and other memorabilia.

I was particularly struck by this advertising slogan, which I feel wasn't quite on message:

" CICS. Four letters Business swears by. "